Teens try to change the world, one purchase at a time

March 29th, 2006  |  Published in Ecology, Food, Consumerism, Culture

Teens try to change the world, one purchase at a time

“Food is something you need to stay alive,” says eighth-grader Emma Lewis. “Paying farmers well is really important because if we didn’t have any [unprocessed] food, we’d all be living on Twinkies.”

Eating morally, as some describe it, is becoming a priority for teenagers as well as adults in their early 20s. What began a decade ago as a concern on college campuses to shun clothing made in overseas sweatshops has given birth to a parallel phenomenon in the food and beverage industries. Here, youthful shoppers are leveraging their dollars in a bid to reduce pesticide usage, limit deforestation, and make sure farmers aren’t left with a pittance on payday.

Once again, college campuses are setting the pace. Students at 30 colleges have helped persuade administrators to make sure all cafeteria coffee comes with a “Fair Trade” label, which means bean pickers in Latin America and Africa were paid higher than the going rates. Their peers on another 300 campuses are pushing to follow suit, according to Students United for Fair Trade in Washington, D.C.

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