Advertising evades truth (Boorstin)
September 10th, 2006 | Published in Truth, Marketing and Advertising, Quotes | 1 Comment
The advertiser’s art then consists largely of the art of making persuasive statements which are neither true nor false. He does not violate the old truth-morality. Rather, like the news maker, he evades it.
–Daniel Boorstin, The Image: A Guide to Pseudo-Events in America (1961), p. 214
September 12th, 2006 at 11:47 am (#)
Well that and puts enough clauses in any statement to wiggle out of any and all responsibility.