Discovering our desires through ads (Boorstin)

September 20th, 2006  |  Published in Marketing and Advertising, Consumerism, Quotes, Culture  |  1 Comment

We read advertisements, then, to discover and enlarge our desires. We are always ready—even eager—to discover, from the announcement of a new product, what we have all along wanted without really knowing it.

–Daniel Boorstin, The Image: A Guide to Pseudo-Events in America (1961), p. 232

Like what you see? Subscribe to the RSS feed.

Responses

Feed
  1. JC says:

    September 20th, 2006 at 8:11 pm (#)

    Deliver me from seeing ads!

Leave a Response