“Not right now” and “Show me later”
April 6th, 2007 | Published in Art and Design, Internet, Marketing and Advertising
I was logging onto my bank account at Wells Fargo when I was shown an advertisement for a service I did not want. These were the options at the bottom of the ad:
This is a clear example of poor design and carelessness on the part of marketers and web developers. What is the difference between “Show me later” and “Not at this time”? Nothing. If I hit “Not at this time,” they show me later!
The solution, of course, is removing “Not at this time” and replacing it with “Don’t show me again.”