Comments on: How not to design a shopping cart http://www.fireandknowledge.org/archives/2007/08/30/how-not-to-design-a-shopping-cart/ A web site by Joshua Sowin that addresses culture, books, technology, ecology, religion, and other topics. Fri, 21 Nov 2008 03:38:12 +0000 http://wordpress.org/?v=2.2.2 By: Ryan Swanson http://www.fireandknowledge.org/archives/2007/08/30/how-not-to-design-a-shopping-cart/#comment-49411 Ryan Swanson Sun, 14 Oct 2007 17:35:46 +0000 http://www.fireandknowledge.org/archives/2007/08/30/how-not-to-design-a-shopping-cart/#comment-49411 Josh, I even tried using Mozilla's adblock plus add-on, which blocks parts of webpages that contain "ad" related material, and the buy.com page still had tons of ads. It's pretty sad. Thanks for making Desire God different. Ryan Josh,

I even tried using Mozilla’s adblock plus add-on, which blocks parts of webpages that contain “ad” related material, and the buy.com page still had tons of ads. It’s pretty sad. Thanks for making Desire God different.

Ryan

]]> By: Josh Sowin http://www.fireandknowledge.org/archives/2007/08/30/how-not-to-design-a-shopping-cart/#comment-45710 Josh Sowin Thu, 30 Aug 2007 22:11:50 +0000 http://www.fireandknowledge.org/archives/2007/08/30/how-not-to-design-a-shopping-cart/#comment-45710 Thanks Austin. We went back and forth on that issue. In the end we decided not to do a single page checkout, because often times that can feel overwhelming to a user. Thanks Austin.

We went back and forth on that issue. In the end we decided not to do a single page checkout, because often times that can feel overwhelming to a user.

]]> By: Austin Storm http://www.fireandknowledge.org/archives/2007/08/30/how-not-to-design-a-shopping-cart/#comment-45707 Austin Storm Thu, 30 Aug 2007 21:51:51 +0000 http://www.fireandknowledge.org/archives/2007/08/30/how-not-to-design-a-shopping-cart/#comment-45707 I'm obsessed with usability in ecommerce sites, and the dg site is tremendous. The only thing I wish it had was a one-page checkout. I’m obsessed with usability in ecommerce sites, and the dg site is tremendous. The only thing I wish it had was a one-page checkout.

]]> By: Tim Challies http://www.fireandknowledge.org/archives/2007/08/30/how-not-to-design-a-shopping-cart/#comment-45692 Tim Challies Thu, 30 Aug 2007 16:20:00 +0000 http://www.fireandknowledge.org/archives/2007/08/30/how-not-to-design-a-shopping-cart/#comment-45692 I agree entirely. Usability is often the most difficult aspect to design around, but certainly the most important. I agree entirely. Usability is often the most difficult aspect to design around, but certainly the most important.

]]> By: Josh Sowin http://www.fireandknowledge.org/archives/2007/08/30/how-not-to-design-a-shopping-cart/#comment-45688 Josh Sowin Thu, 30 Aug 2007 15:52:36 +0000 http://www.fireandknowledge.org/archives/2007/08/30/how-not-to-design-a-shopping-cart/#comment-45688 Tim, I think the best way a business can maximize its web revenue in an ethical way is to make their site as easy to use as possible. Otherwise they will lose customers. For instance, if we went to a physical store that always had people getting in our faces upselling products, we wouldn't go back (unless the prices were insanely low). But give a good experience, combined with decent prices and friendly service, and they'll get us to come back -- *and* we'll probably tell our friends. Tim,

I think the best way a business can maximize its web revenue in an ethical way is to make their site as easy to use as possible. Otherwise they will lose customers.

For instance, if we went to a physical store that always had people getting in our faces upselling products, we wouldn’t go back (unless the prices were insanely low). But give a good experience, combined with decent prices and friendly service, and they’ll get us to come back — *and* we’ll probably tell our friends.

]]> By: Tim Challies http://www.fireandknowledge.org/archives/2007/08/30/how-not-to-design-a-shopping-cart/#comment-45687 Tim Challies Thu, 30 Aug 2007 15:41:41 +0000 http://www.fireandknowledge.org/archives/2007/08/30/how-not-to-design-a-shopping-cart/#comment-45687 Interesting comparison. Of course you're also comparing a business (and probably a struggling one at that) with a ministry. Upselling and wringing every last penny out of the customer is a little bit more of a concern to Buy.com than to DesiringGod.org. I hope. Interesting comparison. Of course you’re also comparing a business (and probably a struggling one at that) with a ministry. Upselling and wringing every last penny out of the customer is a little bit more of a concern to Buy.com than to DesiringGod.org. I hope.

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