The religion of advertising (Heath & Potter)
October 23rd, 2007 | Published in Marketing and Advertising, Psychology, Consumerism, Quotes, Culture, Religion
Unlike religion, which promised paradise after death, advertising promised paradise right around the next corner: through purchase of a new car, a suburban home or a labor-saving appliance. Consumer goods had become the new opiate of the people.
–Joseph Heath and Andrew Potter, Nation of Rebels: Why Counterculture Became Consumer Culture (UK Edition, 2004), p. 27