The necessity of reinventing counterculture (Heath & Potter)
December 28th, 2007 | Published in Culture, Psychology, Quotes
If everyone joins the counterculture, then the counterculture simply becomes the culture. Then the rebel has to invent a new counterculture, in order to reestablish distinction…. Thus the counterculture must constantly reinvent itself. This is why rebels adopt and discard styles as quickly as fashionistas move through brands.
–Joseph Heath and Andrew Potter, Nation of Rebels: Why Counterculture Became Consumer Culture (UK Edition, 2004), p. 129