The bad table
March 25th, 2008 | Published in Links, Marketing and Advertising
Seth Godin on why restaurants can’t have a bad table. Excerpt:
No one wants to settle for the bad table, your worst salesperson, your second-rate items. Not the new customers and not the loyal ones…
Which means you need to figure out how to improve your lesser offerings. Maybe the table in the worst location comes with a special menu or a special wine list or even a visit from the chef. Maybe the worst table, for some people, becomes the best table because of the way you treat people when they sit there…
Treat different people differently. But don’t treat anyone worse.