Cupholders (Bryson)
April 14th, 2008 | Published in Consumerism, Culture, Humor and Satire, Quotes | 1 Comment
[N]ot putting cupholders in a car is a serious mistake. I read a couple of years ago that Volvo had to redesign all its cars for the American market for this very reason. Volvo’s engineers had foolishly thought that what buyers were looking for was a reliable engine, side-impact bars, and heated seats, when in fact what they craved was little trays into which they could insert their Slurpees.
—Bill Bryson, I’m a Stranger Here Myself (Broadway Books: 1999), p. 71.
April 14th, 2008 at 8:40 pm (#)
They can also hold really expensive bottled (tap) water with pictures of mountains on them, and stupid “energy drinks”. That should make him happy …
Heated seats?!? *We’re* the self-indulgent fools because we prefer practical beverage holders to heated seats?