Words that endure, words that sedate (Zinsser)
July 5th, 2008 | Published in Writing, Quotes
Writing that will endure tends to consist of words that are short and strong; words that sedate are words of three, four and five syllables, mostly of Latin origin, many of them ending in “ion” and embodying a vague concept.
—William Zinsser, On Writing Well, p. 240.