How to Get $250,000 of Advertising for $10,000

February 20th, 2009  |  Published in Business, Marketing and Advertising

Tim Ferris has a great article on the art of negotiating. This is something I’ve never been good at — it’s an uncomfortable skill to learn, but it can definitely be worth it!

Here are his five basic principles, in order of use:

  1. Negotiate just prior to the other side’s deadlines.
  2. Make them negotiate against themselves.
  3. Use a “flinch” whenever someone mentions their first discounted offer.
  4. Increase value while lowering price.
  5. Never be the ultimate decision maker.
  6. Use intelligent “bracketing.”
  7. Practice using the “firm offer.”
Like what you see? Subscribe to the RSS feed.

Leave a Response