Prophet Marketing Technique
June 12th, 2010 | Published in Marketing and Advertising
Here’s a novel marketing technique. Some guys stood outside Apple’s WWDC conference in robes holding signs foretelling the “end of native.” Their site, End of Native, tells what they’re doing:
Lately, some prophets of doom have been predicting the end of native applications. Well, we don’t agree. After all, can you imagine playing “Plants vs. Zombies” in a browser. At the same time, we’re sad about the state of mobile web development. Does it have to be quite so primitive? So hard to develop cross-platform? And so… well, so ugly? We think not.
Next week, a new company will introduce a new generation of mobile application frameworks. It uses HTML5 to produce amazing user experiences. It’s cross platform, it’s easy to develop with, but most of all, it’s really quite beautiful. We think it will gladden your hearts and lift your souls.
Their marketing was a real purple cow in action. I just hope their product is as good as they say, otherwise it will be all for naught.